Breaking the Habit

The watch industry has been around for centuries where brands and manufacturers have initially created products of class that represent prestige and help individuals tell time. During the last few decades, the industry has gone from prestige to an everyday accessory which can improve an individual’s personal branding. Every aspect of an individual’s looks has become integrated in daily outfits and has the ability to affect on one’s personal branding.

In recent years, we have seen a rise in low cost, low quality watches, with a focus on aesthetics and physical appearance. This has increased the awareness of watches as an accessory for anyone who want to express themselves. Of course, there is nothing wrong with this, but Jon Oscar sets out to be the next step for customers who have found an interest in watches through cheap, aesthetically appealing products, and want to invest in a more serious timepiece. Through Jon Oscar, our customers can improve their look and style, while they get to experience what it feels like to have a high quality timepiece on their wrist.

Where does this leave us? Enter the Vanguard Collection. From the inception of Jon Oscar, we knew that one of the main values of our company has been high quality. High quality service, products, care, goals - anything we touch should be engrained with a sense of purpose pushing past the average brand. This is why we made the Vanguard design different than anything out on the market today. And with this direction, we will build upon this cornerstone of five watches and continue to deliver superior quality yet affordable watches to our consumers.

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